For one of my classes we have to create a short promotional video for an on campus service. This has made me think about what makes a good commercial stand out from the rest. Is it humor? Is it shock tactics? What really breaks through the clutter and makes a commercial like this stand out:
So what do you think? What quality or qualities makes a commercial be so different from the rest that people will actually look for it on youtube and tell their friends about it?
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