What would you do?

What would you do if you were just sitting in an airport waiting for your flight and suddenly, all around you, people broke into song? Would you tell someone about it? Lastminute.com hopes so...



I found this clip over at NewTeeVee where it was posted as an example of viral marketing. Viral Marketing has been one of the major "buzz words" in the past year, the basic definition of it being a campaign that utilizes existing social networks to spread word of mouth about a product or service. The great thing about viral marketing is it is a move away from the large billboards, glossy magazine ads and television clips that dominated the last era of advertising. Viral Marketing can be low budget and more efficient. It just has to get people talking (in a good way).