Paperworks

This video is an example of commercials designed by CommonCraft in a style called paperworks. This style of advertisements uses a whiteboard and hand drawings combined with a lightweight fishing line and HEAPS of creativity. CommonCraft is on the forefront of this style and has been commisioned to do commercials for Google Mobile Maps, HR Block, March of Dimes, Boeing and many more.

Visit the CommonCraft store for a look at some of their newest work. Instead of commercials they are now designing educational products for classroom use.

Jeep Liberty Advergame

Are Advergames effective? I haven't seen a recent study, but I suspect they aren't a bad investment; however, I think the most effective ones are probably more related to the product than the newest Jeep Liberty Advergame named Boostin' Nuts. This Facebook Application is a simple game to play, but doesn't seem to have much to do with the car it is promoting.

In this game you play a robber-like squirrel who bounces from acorn to acorn. Avoid the toxic ones,which resemble poison bottles and will take away points from your score. Aim for the gold and silver acorns for a special bonus. There happens to be a jeep liberty parked under your tree that will break your fall if you should miss the acorns. It is the only tie in for the game to the car: "If you fall, have no fear — the Jeep® Liberty’s massive Sky Slider™ Roof is wide open." Though I would think all of those acorns would be a bit prickly to land on. Thanks to Water Cooler Games for the heads up.

Where will Tarzan live?

I really like this ad (hence why I'm posting it here). In a way it makes the concept of rainforest destruction more real by using a pop culture icon. The high color advertisement is eyecatching and the copy is simple and direct, "15 square kilometers of rainforest disappears every minute".

It's a fact. The rainforests are disappearing at an alarming rate, leaving all sorts of wildlife homeless. Apparently that includes Tarzan as well. Save the rainforests! Save Tarzan!

Twix For Bloggers

I'm very much a humor person when it comes to advertisements. This ad particularly makes me grin, being female and a blogger myself.



Thank you Brandopia, for bringing this one to my attention!

Green McD's Billboard

This is an interesting billboard from McDonalds...



It reminds me of, and seems to be in the same locale as the sundial billboard that exploded across the internet.



I would love for someone to provide me some more information on where this billboard is located?

What would you do?

What would you do if you were just sitting in an airport waiting for your flight and suddenly, all around you, people broke into song? Would you tell someone about it? Lastminute.com hopes so...



I found this clip over at NewTeeVee where it was posted as an example of viral marketing. Viral Marketing has been one of the major "buzz words" in the past year, the basic definition of it being a campaign that utilizes existing social networks to spread word of mouth about a product or service. The great thing about viral marketing is it is a move away from the large billboards, glossy magazine ads and television clips that dominated the last era of advertising. Viral Marketing can be low budget and more efficient. It just has to get people talking (in a good way).

"Consumers are like Roaches...."

Are we growing immune to the advertisements we see every day? They are everywhere we look. Billboards down the side of the highways, in the junk mail we receive every day, on nearly every page of the internet. Product placement advertisements are in the shows and movies we watch every day. Advertisements may even be on your clothing. Ever worn a shirt with a company's logo on it? So what does it take to make consumers pay attention to a product? And what happens when advertising can no longer get our attention?

It's something to think about, and I don't pretend to have the answers. I would, however like to recommend a video series first recommended to me by one of my Professors. It's about 4 years old but a very well done series on PBS. I encourage anyone interested in advertising to take a look. Just note that Song was reabsorbed into Delta in 2006.

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

Ads of Yesteryear...

This link was actually brought to my attention by AOL, of all things. I was signing into AOL Instant Messanger, and checking my daily celebrity gossip when they showed a link to these ads. Now, some of these ads are concerning... and some are just examples of the mindset of their time. Either way, I hope you enjoy a look at Ads of the Past.

http://www.asylum.com/2008/02/19/real-ads-really-disturbing/

And if anyone else has good examples of these ads, feel free to send them my way :)

Bob's House

Let me first say... I LOVE THIS COMMERCIAL! Posted to Youtube early, this 2008 Superbowl ad showcases some of the diversity of PepsiCo. Featuring 60 seconds of pure silence (when commercials are normally louder than the rest of the show), it uses a popular deaf joke to promote the company. They also couldn't resist putting in a Pepsi bottle and a bag of lays, but hey, it's their couple million that they dropped on the Superbowl. This superbowl is a hit for me, and many others. The responses I've seen so far are mostly positive. So here it is... the 2008 PepsiCo Commercial... Bob's House!





There is also a behind the scenes video, for those of you who are interested:
http://www.youtube.com/watch?v=cD7uLrjKpuY

Clydesdales...

I cannot talk about super bowl advertisements without talking about the Budweiser Clydesdales. The famous Budweiser Clydesdales became linked with the Anheuser-Busch name after Prohibition, when they were used to pull a wagon full of the first beer AB brewed at the St. Louis Brewery.

A fully grown Budweiser Clydesdale is about 6 feet tall and ways over 2,000 pounds. The ideal horse is bay in color(a rich chestnut body with a black mane and tail), has a blaze of white on its face. Most important, the Clydesdale will have classic white feathering on all four legs and feet.

Every year, I look forward to seeing the Clydesdale ad. My parents have horses and I've always enjoyed seeing these gentle giants at the Missouri State fair. This Clydesdale ad was my favorite for 2006, but my favorite Clydesdale ad was the one that aired in 2002 and was done in tribute to 9/11. I quote the You Tube description:

Here is the famous commercial Budweiser produced after 9/11. They aired it only once -- during Super Bowl XXXVI in January 2002. This one-minute spot features the beer company's trademarked team of Clydesdale horses trudging across snow-covered ground into New York City where they stop to gaze upon the Statue of Liberty and the city's skyline before lowering their heads on bended knees in a gesture of respect.