Porsche Heritage Commercial

I am somewhat on the fence on whether or not this would qualify as a truly great commercial. There are elements I like. It does tell a story, like the AT&T commercial I liked. It is slightly long, for a television commercial, and it could probably be shorter. I would also love for the story to have a bit of a better ending, though this commercial is certainly a realistic scenario.

I would be interested in hearing your thoughts on the following Porsche Commercial.

FreeCreditReport.com

Many good ads have a catchy jingle. The FreeCreditReport.com commercials have several jingles! Here is a compilation of the FreeCreditReport.com commercials with many you've seen a couple you probably haven't!

Subway - Eat Fresh

Subway is no stranger when it comes to great advertising campaigns. It all started with Jared, who with the help of Subway sandwiches lost a lot of weight (and kept it off for over 10 years). He became a brand spokesperson who has really helped Subway focus on the fact that their sandwiches are a healthier alternative to that fast food burger. Jared has done probably hundreds of commercials, including several with celebrities including Tony Parker and Ryan Howard. But, Subway has taken that healthy sandwich concept and also added a great bit of humor to it. The following are some of my favorites:

Dove - Pro-Age

As I posted on Tuesday, I am a huge fan of Dove's current advertising perspective. As an offshoot of the campaign I featured on Tuesday (which seems to be aimed at the 20-40 age group) they have added the Pro-Age campaign. It's full of the same no-nonsense pot shots at the beauty industry and it really seperates Dove from the other brands.



I've included the following video because it helps shine some light on how the campaign is being perceived and the beauty of advertising that connects with its audience.

Dove - Campaign for Real Beauty

I could not believe that I had not featured this advertising campaign before. In my opinion it has been one of the greatest campaigns I have had the pleasure of seeing evolve. The Dove campaign for real beauty centers around how the fashion and beauty industries have been skewing our perception of what beauty is through their advertisements.




This original Evolution ad was a big hit because it strikes at a truth we all know. Unless you have been far removed from technology, most people know that models in advertisements have been photoshopped. But this ad showcases the extent that it is being taken to. Dove has capitalized on this great advertisement and has expanded the campaign.



I find this campaign very refreshing and it really sets Dove apart from the rest of the "beauty brands." Instead of trying to convince us that if we use their product we're instantly going to become as beautiful as the model, Dove is more saying, "If you use our products, we'll help you look the best that you can." Might have seemed like a risky strategy, but I feel that it pays off with big returns.

Brawny Man Update

I noticed that the brawnyacademy.com link no longer connects with videos. The proper link now is http://brawny.iti.fallon.com/brawny_academy/brawnyacademy.html

Happy Watching!

Burrito, Big Burrito

Imagine building an entire marketing campaign around one signature product. With lines such as "Burrito? or Body pillow?" and "Burrito's so big they should be called Burros" one company has done just that. Created in 1993 Chipotle (pronounced chi-POAT-lay) has grown to more than 500 stores, across the United States.

I had been doing research for a McDonald's project, and remembered that McDonald owned shares in Chipotle, which of course led me over to their site. Once there, their ads called to me. 149 ads using a burrito and a tag line. And no, I don't mean 149 ads showing different types of burritos with glamor shots of the ingredients. I mean 149 ads showing the same simple silver wrapped burrito as above.

The image that comes to my mind is a scene of a conference room with the entire marketing staff sitting around it. In the middle of the table sits the burrito. Then, they are asked to come up with as many tag lines as possible. No idea is pushed out as being horrible. This leads to such great lines as, "Donde esta la casa de big-ass burritos?" and "It's like one of those Freaky dreams where everything is really big." What amazes me about Chipotle is that they are so on target with their target market, the 18-24 year old category.

With everything from t-shirts to a burrito costume contest, Chipotle easily portrays a fun environment with good quality food. Even their website conveys this. When you go to visit the ads area (and I highly suggest you do) their icons fall down like Tetris tiles! So far as I can tell, the smallest detail has not been overlooked. The one bad press thing I've heard about Chipotle is that they are tied to McDonald's.