Sunday, December 16, 2012

NOS Energy - No Nonsense

This is a very interesting commercial for NOS Energy Drink. I had not heard of this drink before but this commercial certainly caught my eye. So much so that as soon as I saw it, I thought to repost it here. Caution, slight violence. I love commercials that tell a story. The simple way that this one sets up catches your attention quickly. It easily conveys that this energy drink has none of the fluff and puffery of other energy drinks. The target market for energy drinks closely mirrors the market of MMA fighting as well, which makes this commercial a good fit. Very well done!

The Man Your Man Could Smell Like - Old Spice




The above Old Spice commercial is one of the most popular videos on YouTube with over 43 million views at the time of this posting.  Isaiah Mustafa, also known as the old spice man, enjoyed great success in his role as the cooly urban and appetizing smell good salesman.  It was an interesting strategy, to market body wash not to the intended user, but to the their spouse or significant other.  Overall, it was a great decision.  The majority of household purchases, including soaps, body washes, and deodorants are made by women.  So while they many not be the user of the product, women are indeed the target market that old spice needed to look at.

Before this marketing re-invention, the 74 year old Old Spice brand was largely considered to be for an older generation.  It lacked any modern polish and seemed out-dated.  It is amazing what a single advertising campaign can do for a brand.


Thursday, May 27, 2010

The New Controversial Ad...

When you think of controversial advertisements, diapers are probably NOT the first products you think of; However, this advertisement for Huggies new Jean Diapers has made the papers from The New York Times to Glamour.



I thought the commercial was very cute. What did you think?

Friday, February 26, 2010

How Not to Do Habitat-Centric Advertising

I found this over at Friends of Irony:

Mmm, McNuggets.
see more Friends of Irony

It is very important to consider the environment you are placing your ads into. Such as the superbowl commercials where the Dockers "Wear the Pants" commercial followed right after the Careerbuilder "Casual Friday All Week" commercial.

Thursday, February 11, 2010

Ten Little Vehicles

This cute Jeep commercial comes to us via TylerSchnaidt.com which brought it to my attention.

Jeep: "Ten little vehicles" from Michael Reissinger on Vimeo.

Tuesday, February 9, 2010

HP Advertisement, Finger Skilz

This ad was also highlight on the same site that I talked about yesterday. It's another classic, that includes a whole series of these Finger Skilz videos. You can find more at www.fingerskilz.tv Enjoy!

Monday, February 8, 2010

The Escalator

This funny escalator commercial is a classic, and has been used as an example in some marketing courses. I was reminded of this video by Baekdal.com's article of 7 Viral Marketing Tricks. The list included several other classics I have featured on this site including the Smirnoff Raw Tea and the Dove Evolution advertisements that I have highlighted in the past.



I felt it would work better with just a slight rearrangement of the text placement, but I'm picky. Your thoughts?