Friday, February 26, 2010

How Not to Do Habitat-Centric Advertising

I found this over at Friends of Irony:

Mmm, McNuggets.
see more Friends of Irony

It is very important to consider the environment you are placing your ads into. Such as the superbowl commercials where the Dockers "Wear the Pants" commercial followed right after the Careerbuilder "Casual Friday All Week" commercial.

Thursday, February 11, 2010

Ten Little Vehicles

This cute Jeep commercial comes to us via which brought it to my attention.

Jeep: "Ten little vehicles" from Michael Reissinger on Vimeo.

Tuesday, February 9, 2010

HP Advertisement, Finger Skilz

This ad was also highlight on the same site that I talked about yesterday. It's another classic, that includes a whole series of these Finger Skilz videos. You can find more at Enjoy!

Monday, February 8, 2010

The Escalator

This funny escalator commercial is a classic, and has been used as an example in some marketing courses. I was reminded of this video by's article of 7 Viral Marketing Tricks. The list included several other classics I have featured on this site including the Smirnoff Raw Tea and the Dove Evolution advertisements that I have highlighted in the past.

I felt it would work better with just a slight rearrangement of the text placement, but I'm picky. Your thoughts?

Sunday, February 7, 2010

Super Bowl Commercial: Budweiser Clydesdales

I was slightly disappointed in this Budweiser commercial. Budweiser has a high standard that they have set in previous years, as I have posted about before (see more about the Clydesdales Here). This year did not live up to that standard in my opinion.

Super Bowl Commercials: Google

Google is not a prolific television advertiser, but they did feature one ad in this years superbowl. This ad was actually posted on youtube in November and has over a million views already.

This was a very cute commercial that made me go awwwwww...

Super Bowl Commercial: Denny's Free Breakfast

Denny's is at it again, offering a free breakfast on Tuesday Morning which they just advertised in the Super Bowl. Overall, a decent commercial with screaming chickens.


And there is a follow up commercial to the Denny's SuperBowl offering. Call it Screaming Chickens Pt. 2 if you will.

Super Bowl Commercials:

The second commercial hit of the evening, judging by the giggles and hoots and hollers around the house, is the Fiddling Beaver Commercial. Just like the Doritos Commercial, it is silly, family-friendly, and actually promotes the product / service.

I also noticed this morning that Monster is building off of its Super Bowl Momentum with a web ad campaign as well. I saw this one on Pandora, the internet radio station.

Super Bowl Commercials: Doritos Slap

So far, out of the Super Bowl Commercials, there are some hits, and there are some flops. One of the favorites so far in my household, is the Doritos Slap commercial. If you missed it, check it out here:

I did not feel that the second Doritos commercial was nearly as good as the first one.

Wednesday, February 3, 2010

Census Bureau Super Bowl Advertisement

Controversy is growing over the use of tax dollars for the Census Bureau to advertise in the upcoming Super Bowl. It is reported that the Census Bureau is spending $2.5 million dollars on a Super Bowl ad. This ad is only one part of a $133 million dollar advertising budget for a five month publicity campaign. All of it is aimed at getting households in the U.S. to participate in the upcoming national 10 question survey.

The census is a very important survey that highlights major trends in the American Life. Participation in the survey is voluntary and response rates are known to be rather low. Sun Times reports that "The government can save $80 million to $90 million in in-person census interview costs, we're told, for each percentage point increase in the national census mail-back response rate."

Is it worth it? $2.5 million dollars of tax payer money spent for a 30 second spot encouraging participation in the survey. Is it really worth it? I'm not sure, but I would love to hear your thoughts on the matter.

Tuesday, February 2, 2010

Super Bowl 2010 Movie Preview

Grace Randolf at BeyondTheTrailer has a great preview of the upcoming movie ads in the 2010 Super Bowl. My question to you readers is... Is advertising upcoming movies a good use of 2.8 Million dollars? I would love to see the actual stats on the true impact of Super Bowl trailers.

Monday, February 1, 2010

Super Bowl Commercials 2010

It is getting close to that time of the year again, when the advertising world ramps up for the debateable sports event of the year. Yes, that's right, I am talking about the Super Bowl. Every year I look forward to the new commercials. There are always a few new hits, and a few flops as well. While looking for previews of this years commercials, I came across the Bridgestone Super Bowl Channel. The following advertisement was posted about seven months ago, so I doubt it is one of the commercials for this years Super Bowl. However on the same channel, they do have short previews of what this years commercial will be.