Tuesday, September 16, 2008
The goal of this commercial is to convince people that E-trade is so easy to use, even a baby can do it. Whether that is a believeable message, because I've never seen a baby quite so gifted, is to be determined by you.
Friday, September 12, 2008
Wednesday, September 10, 2008
One of my favorite parts of Ad Age is their three minute video news briefs. This past friday they talked with a high-end fashion store in NY that has differentiated itself by providing the history behind a piece of clothing. All of the clothing at Operations has a history behind: Fireman's Jackets, Railroad worker pants, watchmaker shirts. The owner explains that what sells their product isn't the style of clothing. A type of clothing can be duplicated easily. What sells the product is the history and the authenticity it adds to every piece of clothing.
3 minute Ad Age
The main part of this clip that I picked up on was that every salesperson is trained on every item. They all know the history of the piece. That is quite a bit of dedication to training, and a large investment into each worker. But that point of sale marketing is what makes the difference in their store. I would love to know if a short synopsis of the history of the piece is included in every purchase. That way the customer could become a brand advocate and tell the story of the piece more easily.
Operations does have a website, though it does not look like any of their clothing is available for sale on it. http://www.operationsny.com/
Tuesday, September 9, 2008
Monster.com is an interesting advertising challenge. They have to convince employers to place job listings and advertisements while convincing job seekers that their site is the best place to find a job. Unfortunately, Monster.com has been overtaken by spam and quite a few scam jobs. I've yet to find a better option so far though.
Monday, September 8, 2008
Spore is a new computer game from the same makers as the Sims. It's not my cup of tea. It seems a bit too much like the old old SimLife I use to play when I was 10 years old. What I did find interesting about Spore is how much it reminded me of this nonsensical commercial from Coke:
See a resemblance? I certainly do. This Coke Commercial is at least a year and a half old though. It did not make much sense to me, and I only remembered it when I saw the spore commercials. What would have made more sense, would be for Coke to re-release this commercial to tie it into the promotions for Spore. Enjoy a nice cold coke as you play your video games! Combining advertisements creates a type of Synergy from Co-Branding. As you saw in my post last friday, Co-branding can make two mediocre ads suddenly stand out from the crowd.
Friday, September 5, 2008
Neither of these billboards is spectacular on their own. The light blue colors and the collection of advertisements around them detract from them. The addition of one long tube makes all the difference on whether they get noticed or fade into the background.
This final advertisement is built around a subway entrance. It stands out from its environment, but I'm not sure that ad does much for the mini-cooper. It is still a creative use despite making the car seem a bit like the clown car in the circus.
Thursday, September 4, 2008
Wednesday, September 3, 2008
Tuesday, September 2, 2008
Fedex, Tylenol, Ford, GM and yes, even Pepto-Bismol have taken their ads to the sky (Just to name a few). I applaud the folks at Brand Connections for reaching high.
Thanks to Search Marketing Communications for the heads up.