Wednesday, January 30, 2008

Whopper Freakout

By this time most people have seen the Whopper Freakout commercials on television. Unless you happily use Tivo or a different DVR (more of Tivo advertising later). In this commercial, they tell 'actual customers' that the Whopper is no longer being served, and then film the reactions. Although this campaign makes a good point, the Whopper is the keystone of the Burger King menu, it is not a favorite of mine. Perhaps it is because I'm not a Whopper fan, or maybe because there was a director on site and I prefer more spontaneous viral videos. What I did find interesting was the history of the Whopper.
Here are some facts from the WikiPedia article.

The Whopper was created in 1957 by Burger King founder James McLamore and sold for 37 cents.

One of the original slogans of the Whopper advertised by Burger King was There are 1024 ways to have a Whopper; the claim is based on the math formula of whether the sandwich has the ingredient or not, a binary number of 0 or 1, raised to the power of number of possible ingredients at the time, ten, thus 210 =1,024. This claim was later expanded to There are 221,184 possible ways for a customer to order a Whopper sandwich. Other slogans include It takes two hands to handle the Whopper and Burger King: Home of the Whopper.

Here is the 2007 advertising campaign...

No comments: