Have you ever paid attention to not just how an ad looks, but the environment in which it is viewed? Our lives are packed full of advertising CLUTTER. The more advertisements we see every day, the harder advertisers have to work to make their ad stand out from the rest. This has led to a new breed of ads I've called Habitat-Centric. These ads work WITH their environment for the maximum effect.
It's really a fun type of advertising. It's creative, it's eyecatching, and best of all it's effective. The best examples of Habitat-centric Advertising have the added bonus of becoming viral on the internet. This is due to consumers appreciating the creativity that has gone into the advertisement. The McDonalds Sundial is one example, the Bic ad above is another. Here are a few more of my favorites:
Habitat-Centric advertising can be done on any budget with nearly any medium, and that is what makes it so great. It's all about creativity. I would love the opportunity to work with agencies devoted to habitat-centric advertising. Even if I was simply the go-fer who fetched the coffee for the truly creative gurus ;)
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