Friday, October 9, 2009

Dove - Pro-Age

As I posted on Tuesday, I am a huge fan of Dove's current advertising perspective. As an offshoot of the campaign I featured on Tuesday (which seems to be aimed at the 20-40 age group) they have added the Pro-Age campaign. It's full of the same no-nonsense pot shots at the beauty industry and it really seperates Dove from the other brands.

I've included the following video because it helps shine some light on how the campaign is being perceived and the beauty of advertising that connects with its audience.

No comments: