Friday, November 6, 2009

House of Cards - Shelter

This UK Commercial for the Housing and Homeless charity is a very touching commercial that highlights the effect that foreclosure is having in the UK.

As my current day job relates to real estate, I have seen the effects of foreclosure first hand, both residential and commercial. This commercial hits me particularly hard. Charities and non-profits are known for using emotional appeal in their advertisements, but it is refreshing to see a non-profit commercial that manages to get its emotional reach across without showing a single person in the commercial.

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