One of the most popular videos of my collection in VodPod is the 1984 Apple Commercial. Of course, I wasn't around in 1984, but I was introduced to that video by my Integrated Marketing Communications teacher. Apple is a very fitting company to demonstrate IMC. From the top of the company to the bottom they represent the creative. The unique.
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think They can change the world, are the ones who do. —Apple Computer
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