Tuesday, January 22, 2008

Snapalope Hunting...? Say What?

The Snapalope campaign put together by Slim Jim is another campaign that I like. The campaign is built around the hunting of a fabricated creature called the "Snapalope" a cross between an Antelope and a barrel of Slim Jims. The Snapalope Hunting Association of America or the SHAA (www.shaa.com) has entire hunting guides devoted to how to catch the illusive prey. On the website, they also include copies of the commercials which have run nationwide. Here is one example:

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