Wednesday, June 18, 2008

Where will Tarzan live?

I really like this ad (hence why I'm posting it here). In a way it makes the concept of rainforest destruction more real by using a pop culture icon. The high color advertisement is eyecatching and the copy is simple and direct, "15 square kilometers of rainforest disappears every minute".

It's a fact. The rainforests are disappearing at an alarming rate, leaving all sorts of wildlife homeless. Apparently that includes Tarzan as well. Save the rainforests! Save Tarzan!

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