Super Bowl Commercial: Budweiser Clydesdales

I was slightly disappointed in this Budweiser commercial. Budweiser has a high standard that they have set in previous years, as I have posted about before (see more about the Clydesdales Here). This year did not live up to that standard in my opinion.

Super Bowl Commercials: Google

Google is not a prolific television advertiser, but they did feature one ad in this years superbowl. This ad was actually posted on youtube in November and has over a million views already.



This was a very cute commercial that made me go awwwwww...

Super Bowl Commercial: Denny's Free Breakfast

Denny's is at it again, offering a free breakfast on Tuesday Morning which they just advertised in the Super Bowl. Overall, a decent commercial with screaming chickens.



Edit:

And there is a follow up commercial to the Denny's SuperBowl offering. Call it Screaming Chickens Pt. 2 if you will.

Super Bowl Commercials: Monster.com

The second commercial hit of the evening, judging by the giggles and hoots and hollers around the house, is the Monster.com Fiddling Beaver Commercial. Just like the Doritos Commercial, it is silly, family-friendly, and actually promotes the product / service.



Edit:
I also noticed this morning that Monster is building off of its Super Bowl Momentum with a web ad campaign as well. I saw this one on Pandora, the internet radio station.

Super Bowl Commercials: Doritos Slap

So far, out of the Super Bowl Commercials, there are some hits, and there are some flops. One of the favorites so far in my household, is the Doritos Slap commercial. If you missed it, check it out here:



I did not feel that the second Doritos commercial was nearly as good as the first one.

Census Bureau Super Bowl Advertisement

Controversy is growing over the use of tax dollars for the Census Bureau to advertise in the upcoming Super Bowl. It is reported that the Census Bureau is spending $2.5 million dollars on a Super Bowl ad. This ad is only one part of a $133 million dollar advertising budget for a five month publicity campaign. All of it is aimed at getting households in the U.S. to participate in the upcoming national 10 question survey.

The census is a very important survey that highlights major trends in the American Life. Participation in the survey is voluntary and response rates are known to be rather low. Sun Times reports that "The government can save $80 million to $90 million in in-person census interview costs, we're told, for each percentage point increase in the national census mail-back response rate."

Is it worth it? $2.5 million dollars of tax payer money spent for a 30 second spot encouraging participation in the survey. Is it really worth it? I'm not sure, but I would love to hear your thoughts on the matter.