Oreo Moments

More and more, companies are asking their customers to become brand advocates. They ask them to tell others why their product is the best. Oreo has just lauched a campaign on YouTube asking everyone with a milk mustache and a chocolatey grin to send in a video (and vote for other videos) on who has the best Oreo Moment. Check out the promo video for yourself!

Habitat-Centric Advertising Pt. 1

Where are your ads living?

Have you ever paid attention to not just how an ad looks, but the environment in which it is viewed? Our lives are packed full of advertising CLUTTER. The more advertisements we see every day, the harder advertisers have to work to make their ad stand out from the rest. This has led to a new breed of ads I've called Habitat-Centric. These ads work WITH their environment for the maximum effect.

It's really a fun type of advertising. It's creative, it's eyecatching, and best of all it's effective. The best examples of Habitat-centric Advertising have the added bonus of becoming viral on the internet. This is due to consumers appreciating the creativity that has gone into the advertisement. The McDonalds Sundial is one example, the Bic ad above is another. Here are a few more of my favorites:

Habitat-Centric advertising can be done on any budget with nearly any medium, and that is what makes it so great. It's all about creativity. I would love the opportunity to work with agencies devoted to habitat-centric advertising. Even if I was simply the go-fer who fetched the coffee for the truly creative gurus ;)

Pos or Not

I was looking for a few new advergames to talk about here (they really have become a phenomena) when I ran across one 'game' that is more serious than most. MTVU has lauched a site called Pos or Not where they encourage you to try to guess who has HIV and who does not. The site is co-sponsored by the Kaiser foundation and it really forces you to look at what stereotypes you may have about HIV.

This site really encourages you to show the site to your friends. It does well with its call to action and does its best to shed light on a terrible disease.

Edible Ads

When you're trying to promote a common service, such as a grocery store, it definitely takes some creativity to stand out from all of the neighborhood corner marts. One Italian company named Esselunga did a great series of ads designed around fruit.

See more in this series of ads over at CrookedBrains.net

Paperworks

This video is an example of commercials designed by CommonCraft in a style called paperworks. This style of advertisements uses a whiteboard and hand drawings combined with a lightweight fishing line and HEAPS of creativity. CommonCraft is on the forefront of this style and has been commisioned to do commercials for Google Mobile Maps, HR Block, March of Dimes, Boeing and many more.

Visit the CommonCraft store for a look at some of their newest work. Instead of commercials they are now designing educational products for classroom use.

Jeep Liberty Advergame

Are Advergames effective? I haven't seen a recent study, but I suspect they aren't a bad investment; however, I think the most effective ones are probably more related to the product than the newest Jeep Liberty Advergame named Boostin' Nuts. This Facebook Application is a simple game to play, but doesn't seem to have much to do with the car it is promoting.

In this game you play a robber-like squirrel who bounces from acorn to acorn. Avoid the toxic ones,which resemble poison bottles and will take away points from your score. Aim for the gold and silver acorns for a special bonus. There happens to be a jeep liberty parked under your tree that will break your fall if you should miss the acorns. It is the only tie in for the game to the car: "If you fall, have no fear — the Jeep® Liberty’s massive Sky Slider™ Roof is wide open." Though I would think all of those acorns would be a bit prickly to land on. Thanks to Water Cooler Games for the heads up.

Where will Tarzan live?

I really like this ad (hence why I'm posting it here). In a way it makes the concept of rainforest destruction more real by using a pop culture icon. The high color advertisement is eyecatching and the copy is simple and direct, "15 square kilometers of rainforest disappears every minute".

It's a fact. The rainforests are disappearing at an alarming rate, leaving all sorts of wildlife homeless. Apparently that includes Tarzan as well. Save the rainforests! Save Tarzan!

Twix For Bloggers

I'm very much a humor person when it comes to advertisements. This ad particularly makes me grin, being female and a blogger myself.



Thank you Brandopia, for bringing this one to my attention!

Green McD's Billboard

This is an interesting billboard from McDonalds...



It reminds me of, and seems to be in the same locale as the sundial billboard that exploded across the internet.



I would love for someone to provide me some more information on where this billboard is located?

What would you do?

What would you do if you were just sitting in an airport waiting for your flight and suddenly, all around you, people broke into song? Would you tell someone about it? Lastminute.com hopes so...



I found this clip over at NewTeeVee where it was posted as an example of viral marketing. Viral Marketing has been one of the major "buzz words" in the past year, the basic definition of it being a campaign that utilizes existing social networks to spread word of mouth about a product or service. The great thing about viral marketing is it is a move away from the large billboards, glossy magazine ads and television clips that dominated the last era of advertising. Viral Marketing can be low budget and more efficient. It just has to get people talking (in a good way).